Pansy
2026branding
Pansy is part shop, studio, and creative workshop space, located in Amsterdam's Czaar Peterstraat. Nestled amongst a historical street sprouting small independent businesses, cafes, and cute stores that lift your spirits.
When I started brainstorming for Pansy, I didn’t know that pansies, the flower, attract a whole crowd. From caterpillars, slugs, deer, to squirrels, they all come for a taste. Turns out pansies are quite the hotspot.
That felt like the perfect reflection of Pansy the store: it just pulls people in!! Every gatherings feels warm and welcoming. I wanted to portray all kinds of creatures finally finding their way back to Pansy, making it their usual spot again :)
This collaboration also comes with a line up of paper goods: from postcard, stickers, bookmark, to notebook.
