It’s always playtime & the world is my playground

2025
merchandise
MOOI Heartmade is a clothing line for baby & kids.

I was given the freedom to make any illustration for their target audience. With the spirit of MOOI Heartmade as a brand, I want to highlight children’s ability to use their imagination and turn the world into their playground while highlighting how important playtime is for children.

IT’S ALWAYS PLAYTIME & THE WORLD IS MY PLAYGROUND.

 I was also briefed to take my own spin of MOOI Heartmade’s logo.