Better Than Raw: Let’s Be #BetterPals
2023merchandise, packaging
Better Than Raw (BTR) believes our pet's life is as valuable as ours. They offer various types of fresh dog food and meal plans that are ethically made.
Better Than Raw collaborated with Bethania Brigitta, Brown and Butter, and Kosetto Indonesia to celebrate BTR’s 3rd anniversary.
Better Than Raw collaborated with Bethania Brigitta, Brown and Butter, and Kosetto Indonesia to celebrate BTR’s 3rd anniversary.
I had the opportunity to illustrate two main visuals: Be Aware of Your Dog and Dig Deeper, which later became various kinds of products: manner pants & belt, dog collar charm, thermal bag and t-shirt.
Be Aware of Your Dog
Dogs are as unique as people, they all have different needs. It is our duty to be in tune to what our furry friend needs. The illustration portrays a twist from the usual sign “Beware of The Dog”.
Dig Deep
Dogs often got scolded for digging holes, but sometimes they’re just feeling adventurous. We should instead accomodate them to be able to roam and explore things.
‘Dig Deep’ illustration portrays a dog digging on the front. On the back of the t-shirt, it’s shown that turns out it was the owner who was digging the hole. Sometimes we just need to be curious and dig deeper to find whats best for our furry friends.
